GB Birmingham and GB Sutton Parade serve different people in different places. So they need different plans. The target for each: 100 leads a month, 15 to 20 new sign-ups a month.
City centre. The local area is genuinely deprived, so kids growth on the doorstep is hard at scale. The biggest lever is the city centre professional, the Digbeth creative, the Edgbaston or Moseley resident driving in.
Family town. The schools and nurseries around it are full of children whose parents already pay for swimming, music, and tutoring. School run at 3:30pm, the Parade is on the way home.
Free School Meal eligibility kicks in at a household income under £7,400 a year after benefits. The national average is around 23%.
| School | Distance | Pupils | FSM eligible |
|---|---|---|---|
| Chandos Primary | 0.3 mi | 444 | 52.9% |
| Percy Shurmer | 0.5 mi | 438 | 65.4% |
| Heath Mount | 0.6 mi | 419 | 38% |
| Nelson Mandela | 1.0 mi | ~440 | Above avg |
Half the families or more at the schools nearest GB Birmingham are at or near the poverty line. That's why adults lead the plan there. The Asian-heritage family market and the family discount carry the kids side.
| School | Distance | Pupils |
|---|---|---|
| Holland House Infant & Nursery | 0.3 mi | 195 |
| Maney Hill Primary | 0.7 mi | 421 |
| Boldmere Infant & Nursery | 1.5 mi | 270 |
| St Nicholas Catholic Primary | 1.5 mi | 210 |
| Wylde Green Primary | 1.5 mi | 210 |
| Penns Primary | 1.8 mi | 210 |
| Hollyfield Primary | 2.0 mi | 210 |
| New Oscott Primary | 2.5 mi | 430 |
Roughly 2,000 primary-age children in the immediate catchment, plus a cluster of nurseries (Little Ripley, Holland House, Play & Learn, Holy Trinity, Ladybird Montessori, Montessori Explorers, Wylde Green, plus four more in Walmley). FSM rates are below the national average. Local nurseries charge £55 to £80 a day. Bishop Vesey's, Sutton Coldfield Grammar for Girls, and Highclare are all in the catchment.
| Adults | £99 |
|---|---|
| Kids 5+ (2x week) | £69 |
| Kids 5+ (1x week) | £59 |
| Tiny Champions 3–4 (2x) | £49 |
| Tiny Champions 3–4 (1x) | £39 |
| Extra session | +£10 / wk |
| Adults | £109 |
|---|---|
| Kids 5+ (2x week) | £89 |
| Kids 5+ (1x week) | £79 |
| Tiny Champions 3–4 (2x) | £49 |
| Tiny Champions 3–4 (1x) | £39 |
| Extra session | +£10 / wk |
First member full price. Second 20% off, third 30%, fourth 40%, fifth and beyond 50%. Discount always comes off the cheapest membership.
Sold at cost price. Free if the family signs up on the day. Removes the biggest friction for families who would otherwise leave to think about it.
Mornings at 10am (GB1) and 11am (GB2). Lunchtime 12pm is the standout slot. Evenings run two adult slots across two mats.
Open in Sheets GB Sutton ParadeKids stacked 4pm to 7pm Mon to Thu. Friday adds Tiny Champions, Little Champions, and Kids Comp Training. Adults from 7pm.
Open in SheetsCreative hits the city centre professional, the Digbeth creative, the medical worker. Kids still get a share to feed the family discount.
Creative leans into the family experience, parents on the mat, the after-school routine. Adult ads support the 7pm+ slots.
Refresh the timetable and prices, draft member comms for 1 July, start GymDesk setup, and film the ads with Rob ready for the July launch.
New website, CRM and 5-day lead magnet switch on. New pricing and timetable go live with comms sent the same day, and both the 6-week adult and 4-week kids challenges launch.
Run the funnel. GymDesk is available from August, all students migrated by September. Meta ads run through Rob at £500 a month and paid teen assistants start at Sutton.
Lock in exit interviews and onboarding, run slip-away outreach through GymDesk and the CRM, build out more lead magnets, and review every number in a monthly meeting.
Who's doing what, by when. Updated as work moves, not as documents change.
